Insights by Danielle Fong

During the back and forth of exchange with a technical recruiter, he finally asked me what I was looking for. And so the floodgates opened.

This may sound weird, but I pretty much choose employment based on the promise of quality work. Other factors fade into irrelevance.

When I say quality of work, I mean more than the work environment, more than the magnitude of technical challenges, and more than the IQ of those I’d be working with. I want the opportunity to walk paths with the greatest hope of leading to first-class work. Nobel-prize winning kind of work.¹ This force guides me, and so inevitably I tend upstream of technological change. Money and prestige are mere proxies for what I really want: to develop and inspire fundamental changes in the way people live. That doesn’t mean I need tackle the greatest problems humanity now faces (yet). What matters is that I, personally, have a reasonable approach. So I must always remind myself to, as Richard Hamming says, ‘plant the little acorns from which the mighty oak trees grow’ — because small projects can, swiftly and strikingly, grow momentum and value.¹

I find little value in submitting myself to some company culture. I instead mean to develop my professional values, ambitions, and goals: for example, I would like to develop new methods, make them available by open sourcing them and make them popular by evangelizing them. I’d love to be given the chance to teach what I’ve learned. Excellent people bring ideas and perspective to a communities of makers. Given time, I think this will evolve naturally into a company culture worth having.

Most big companies grow faster than they could build trust, to a size greater than strong values can be supported. Natural culture is the product of alignment of creative philosophies, and in BigCo, this is too often replaced with virtual company nationalism. Fascism even. I find this is more than distasteful. I haven’t really learned how to work within it at all. I could devote my efforts to such an organization only were there deeply meaningful work to be done. And why bother?

Angling to be upstream of technological change, I bait unusual questions and find surprising answers. Give me the choice between a VP position at a big five media company with oodles of benefits, and, say, work at an early netscape or google for a totally minimal salary, and I’ll choose the latter every time. I’m pulled towards organizations where I can learn about organizing, rather than learning about institutional tradition. It’s not important for me to learn about how to run a large organization: if ever I do, I won’t follow of the paths of current captains of industry. Instead, I intend to help grow large, leaderless, open organizations, and so I’d do almost anything for a chance to work with Caterina Fake, or Linus Torvalds.

I want to work on something I find deep personal meaning in. I strongly believe in supporting open culture. I don’t think I’d work for long in games or entertainment unless it could influence some social change. I worked at MochiMedia because it made possible an income stream for small independent developers where none existed before. This finally opened up professional game development from BigCos. Now, much innovation in gaming emerges from bedroom studios. Independent game developers can now commit to their art in a way they before could not.

Similarly, I’d work at YouTube rather than Hulu, even though one’s a startup and the other isn’t, because they’re more interested in involving everyone in the process. As Clay Shirky says, they’re interested in ‘finding the mouse’.

I want to work somewhere where I can truly make a difference. Why am I working in technology at all? Archimedes once said, ‘If you give me a lever and a place to stand, I can move the world.’ Technology is my lever. I need only find place to stand. This makes me wary of startups that try to do good, but aren’t particularly focused on doing it efficiently. I wouldn’t work for most charities. There’s too little pressure on them to focus — the tempering influence of market competition is replaced by government demands for ‘accountability’, which arn’t nearly so powerful.

There are numerous ‘ecogreen’ websites out there that try to promote simple, green ways of living. These may be virtuous, however, in terms of minimizing environmental impact I think they’re somewhat irrelevant.² Saving plastic bags won’t lift a toe on our carbon footprint unless we find ways to either cut down on air and automobile travel, or do it more efficiently. And on carbon footprints — global warming is, I think, a red herring — there are thousands of nasty effects of pollution from, say, coal-fired power plants that will hit even if global warming doesn’t occur (though I think, probably, it will). Too much of China now wears breathing masks.³

I can see myself dedicating myself to the right company, so long as our goal, philosophies, and ambitions align. Yet these are stringent requirements. So far, then, I’ve found it necessary to reserve some energy and time for my own projects. So I must be open with companies: with most, I want only consulting work, to help them with some particular project, idea or problem. And I want to be completely, totally honest with everyone about it, because so far, the high road has never let me down.

Sincerely,
Danielle

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Notes:

[1] – From the classic talk by Richard Hamming, You and Your Research. I don’t, particularly, apologize for my ambition here. Why shouldn’t I try to do first class work? The Nobel prize winning part is purely incidental. But this is the kind of work I mean — a significant contribution, one that people can build upon.

[2] – The free, online book Sustainability – Without the Hot Air is an excellent read. It is the first thing I’d suggest to someone interested in seriously starting into environmental matters. I shouldn’t claim that small contributions to green living are completely irrelevant — each does have some small effect. Perhaps raising the issue of green living in our collective consciousness will have an effect greater at second order than I imagined. But so many of our behaviors are misplaced. Many people, for example, go out of their way to buy ‘sustainable’ products at Whole Foods, say, when in reality, longer vehicle trips do more damage than almost anything you could buy. Many things are sold in a way to make you feel good about buying them. They don’t have any real effect!

[3] – This is worded provocatively, but pollution in China is a growing catastrophe. See ‘As China Roars, Pollution Reaches Deadly Extremes’ and ‘Where Breathing is Deadly’.

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Thanks to Alex Lang, Ma’ayan Bresler, Nick Pilon, Colin Percival, Michael Nielsen, and Joel Muzzerall for reading drafts of this, and Charles Beatty, for sparking it.

PS: Certain misconceptions have been raised. Some feel that this is one demand of an over privileged generation. I reply to this here. Additionally, I am not, in fact, abandoning my startup. But I do need money, and a visa, so I am looking into either employment or seed funding.